McDonald's to Close All CosMc's Locations, Including Bolingbrook Original

McDonald's said it will close all CosMc's locations. This includes the first store in Bolingbrook, Illinois. The move comes less than two years since the opening of the drink-centric concept.

What Was CosMc's?

CosMc's was McDonald's spinoff that opened in December 2023 in Bolingbrook, Illinois. The concept took its name from a McDonaldland character known as CosMc, an organism from the company's 1980s advertising. The chain focused on unique drinks. They offered options like the French Toast Galaxy Latte, Pistachio Swirl Shaken Espresso, and Churro Cold Brew Frappé. Besides drinks, CosMc's offers a few food choices, such as breakfast sandwiches and pretzel bites. Locations and Closure Schedule

CosMc's grew to a total of five stores:

• 285 N. Weber Road, Bolingbrook, Illinois
• 5341 McPherson Boulevard, Fort Worth, Texas
• 12360 FM 1957, San Antonio, Texas
• 8726 Potranco Road, San Antonio, Texas
• 861 W. Stacy Road, Allen, Texas

McDonald's will be closing all CosMc's restaurants on a rolling basis beginning in late June 2025. The CosMc's mobile app and rewards program will also be ended by June 23, 2025.

Reasons for Closure

The move to close CosMc's comes during disappointing sales and dropping customer traffic. The idea, though promising at first, failed to live up to McDonald's sales projections. The business observed a 3.6% decrease in U.S. same-store sales in the first quarter of 2025, its weakest since the COVID-19 days. Economic pressures have compelled both low- and middle-income clients to cut on spending, affecting the brand.

What's Next for McDonald's?

CosMc's is closing, but McDonald's will use some of its best ideas in their main restaurants. The company will start testing new drinks based on CosMc's menu at regular McDonald's locations. A new internal beverage category team has been created to roll out this initiative nationwide.

McDonald's said, "We've learned so much, so quickly from the CosMc's test. We cannot wait to share more about our beverage developments and tests in the future."

Conclusion

The shutdown of CosMc's is the end of McDonald's brief experiment with a drink-centered concept. But the lessons learned from this experience will guide future menu innovation at McDonald's. Consumers can expect fresh and exciting new beverages as the company continues to innovate its offerings

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